Tuesday, October 14, 2008
Enzyte
In Class today the presentation that i found the most interesting was the group that did their presentation on Enzyte which is that male enhancement pill that you see on commercials all the time. They had a lot of interesting information on why it was such a hit. First of all they said that when they looked at the ingredients it wasnt that special. It was very similar to the ingredients found in most energy drinks. There was nothing that it really did except maybe help increase blood flow in the body. Also, there was a lawsuit that came up because the makers of enzyte were releasing false information about the benefits of their product, but after having a lawsuit against them and having a product that doesn't really do anything, Enzyte is still making tons of money. The group presenting credited that to the great advertising. It is kinda funny and catches you attention right away. That has made it so almost everyone remembers the product and knows what you are talking about if you mention it to them. It also makes sure that everyone know that it is all natural and has no big side effects. I guess that makes for a pretty good advertising scheme and seems to be working great for Enzyte.
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